Table 4. The respondents were categorized into several factors, such as gender, age, occupation, income. This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Literature Review 2.1. Price attractiveness. 0000009359 00000 n ��K� ���E 0000005411 00000 n Nearly, 19% of the respondents prefer online shopping because product comparison is much easier for online shopping and 13.13% choose for a comfortable reason (see Figure 6). Figure 4. 71% of online shoppers have used either a desktop or a laptop, followed by mobile phone and tablets. If you continue browsing the site, you agree to the use of cookies on this website. H�\��j�0��~ LITERATURE REVIEW . For more succinct understanding, Table 1 summarizes the previous study results on online shopping followed by advantages of online shopping (Table 2) and disadvantages of online shopping (Table 3). Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. They have a similar evaluation of website security/privacy and website customer, Factor analysis and a series of ANOVA test of factors were done on responses from 102 samples, This study finds some online group buying buyers are more from the high-income group and prefers to pay by credit card and ATM. 14, 95-107. Sources of online shopping information. Similarly, consumer’s trust towards online shopping is based on the level of security and privacy. From the survey it is found that (Figure 11) none of the respondents highly agreed to the fact that the payment system for online shopping is highly secured in Bangladesh. It also provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Inter- net, and consumers’ perceptions regarding ease of use and usefulness. The high price of goods and services is another big issue for the consumers. Online shopping gives consumers the access to the world market, enabling them to compare price across the region and various sites, find out whether price varies by order fragmentation, get awareness about alternative products (Jagonews24.com., 2015). From Figure 4, it is observed that 70.16% of the 0–1 years’ experienced online shopper do shopping occasionally, and 20.89% do shopping monthly. Wherein, research contributions from 2013 to 2017 are reviewed. CONSUMER BEHAVIOUR THEORIES 1. Dan J Kim et. Therefore, trust and perceived benefits seem to be the critical conjectures of consumer behavior toward online shopping (Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). The contrast may be due to the less developed financial sector of Bangladesh, where credit cards are less available than that in developed countries. Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. Consumer Behavior towards Retail Outlets in India - Literature Review Shailesh Pandey. This study empirically reveals the consumer behavior of online shoppers in Bangladesh. More people than before are using the web to shop for a wide variety of items, from house to shoes to airplane tickets. Companies should undertake measures so that dissatisfied and neutral category of online shoppers can move towards satisfied or highly satisfied category and shop online more often and it has to be done through better information quality, quality service in during purchase and post-purchase (Vegiayan et al., 2013). 0000040164 00000 n LITERATURE REVIEW 2.1 Consumer purchase intention and online shopping behavior Purchase intention refers to the decision of consumer to act for purchase a specific product after evaluation in future. 0000045990 00000 n Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. 0000005326 00000 n (2003), Chen and Barnes (2007), Zuroni and Goh (2012), Jarvenpaa et al. 0000004652 00000 n To probe how the pattern of online buying (types of goods, e-commerce experience and hours use on internet) influence consumers‟ attitude towards online shopping. Review of Literature Fundamental concepts of online consumer behaviour 0000040580 00000 n On the contrary, Lee and Lin (2005) found shopping enjoyment can increase the intent of new customers but does not influence customers to return. Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. Preference for product/service for online shopping. Jabalpur College of omputer & ommunication, Jabalpur, INDIA. 20% (16% male and 7% female) respondent preferred online ticketing. Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most. This problem is especially evident in cross-border purchasing, One can use the product instantly after buying it from a physical store, which can be satisfying. Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. Studying these unique characteristics of online shopping and consumer behavior of online shoppers would benefit the tech-entrepreneurs and policymakers to craft their strategies properly for the market. Consumer reactions to electronic shopping on the World Wide Web, World Wide Web merchants need to think more about how they perform on the factors known to affect consumer behavior; namely, product perceptions, shopping experience, and customer service, Factors influencing consumers’ attitude towards e-Commerce purchases through online shopping, There is a significant relationship between e-Commerce experience, product perception and customer service with the attitude towards online shopping among the respondents. This result confirms the findings of Hajli (2014) and Alsubagh (2015). 0000025596 00000 n 0000009271 00000 n They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of payment. 16.67% and 15% female respondents hate poor return policy and lack of after sale service factor most respectively. 2. Online shopping tends to grow in the coming years as consumers want to buy more in the future. It is a literature review ppt,Topic is " Consumer perception towards online shopping " Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. Marketers need to develop better return policies, improve the products quality and after sale services and charge a reasonable price to encourage online shopping. Research Objectives After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. However, online shopping requires patience to wait for the item to arrive (about 6/7 hours or even more), which can diminish the satisfaction level. 0000054536 00000 n Online shopping satisfaction. Register to receive personalised research and resources by email, Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh, Department of Management Information Systems (MIS), School of Business Independent University, Dhaka, Bangladesh, Department of Business Administration Faculty of Business and Economics, East West University, Dhaka, Bangladesh, Department of Business Administration, Bangladesh University, Dhaka, Bangladesh, Independent Researcher, Dhaka, Bangladesh, Consumer attitudes towards online shopping, The impact of social networks on consumers’ behaviors background of the study, Internet-subscribers-Bangladesh-April-2018, Literature-derived reference models for the adoption of online shopping, Influencing the online consumer’s behavior: The web experience, Consumer perceptions of online shopping environments, Online shopping worth Tk7,184cr each year, Worldwide retail ecommerce sales will reach $1.915 trillion this year, Factors affecting internet banking adoption among young adults: Evidence from Malaysia, Factors influencing consumers’ online shopping in China, A study of the impact of social media on consumers, Purchase intention of foreign products: A study on Bangladeshi consumer perspective, An Empirical Investigation on the adoption of e-Commerce in Bangladesh, Internet users’ attitudes toward business-to-consumer online shopping: A survey, A look into e-commerce trends and companies in Bangladesh, Kaymu releases research on online shopping, (30 July), Top 10 benefits of online shopping that make your life easy. �D���;��~~�i��fmn8�'��X�}�…f[�)�~ow�:��֟��aTRR*�ii�b��J��W#(f`�d��aW�r��!��dja�dc�d�!����"�� �XB��p�‘����Ң���i��W�0Μ%�֦'�Cڌ���t)d�c� �A� �ь����H�% (Cuneyt and Gautam 2004). Managers should choose the social network for advertisement. studies in the area. Apparels, accessories, and online ticketing are the main three categories that are bringing about online shopping culture among online shoppers. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Thus, online shopping save fuel and cost associated with fuel, The online store is only showing the photos and description of the products. xref Most of the consumers prefer cash on delivery as a mode of payment for online shopping. Through the literature review, we are further able to identify a number of important factors for studying consumer behavior in social commerce. Figure 2. 0000017806 00000 n The opening up of online payment systems, mobile payment systems, inter-banking payment gateways in the 90s by Bangladesh Bank propelled the growth of e-commerce in Bangladesh. al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. The primary goal of a business is to offer product and services that best serve their consumer needs. Earlier studies showed that unlike brick and mortar shopping behavior, online shopping behavior is influenced by net connectivity, website esthetics (Constantinides, 2004), security, customers’ experience, age and learning curve, etc. Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. The initiative of Bangladesh Government to provide a stable Internet backbone to connect all government offices through the Internet, to encourage a well-grounded telecommunication sector, and opening IT parks are all leading indicators that point to the online shopping industry growth potential. Learn More. It also includes the development of hypotheses for each of the constructs. They do online shopping because it saves time, offers home delivery, provides ease in shopping and offers more variety of products for apparels, accessories, and ticketing than that of brick and mortar stores. (2015), where the respondents found to adopt e-commerce for the usefulness. Various types of features, demographic variables, consumer shopping orientations, consumer innovativeness and psychological variables, computer, Internet knowledge, and usages drives consumer characteristics. However, brand image and quality of products, goodwill of country of origin also influence significantly on purchase intention of online products (Haque et al., 2015). 0000012245 00000 n In China, online shopping intention depends on consumers’ age, income, and education as well as marital status most importantly their perceived usefulness (Gong, Stump, & Maddox, 2013). Particularly, these two issues are becoming essential for Bangladeshi corporate sector (Dhaka Tribune, 2015). 0000052416 00000 n Dipti jain et. 23.33% dislike the high price of the products and services. Today there are more than 7000 e-commerce firms are operating through the website and social media and among these most dominating are chaldal.com, ekhanei.com, bikroy.com, rokomari.com pickaboo.com and daraz.com (Islam, 2017). 0000010006 00000 n 0000005351 00000 n (Cuneyt and Gautam 2004). al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. All these four factors motivate an online shopper to buy over the Internet. Abstract- This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. Therefore, the theoretical framework of this study is based on this theory. Online Shopping Behavior Model : A Literature Review and Proposed Model On the basis of literature review, two hypotheses were developed. 16% male respondents dislike after sale services on online shopping and 12% male respondents dislike poor return policy. Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. 2.1 Research Framework The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention The literatures so far reviewed relates Previous study results of consumer behavior of online shopping, Table 3. Consumer reactions to electronic shopping on the world wide web, The Evolution and future of national customer satisfaction index models, A study on consumers’ attitude towards online shopping in China, Online shopper behavior: Influences of online shopping decision, An empirical study on the integrated framework of e-CRM in online shopping, Applying model the and technology flow theory behavior acceptance to online consumer, Consumer behavior in web-based commerce: An empirical study, Consumers’ attitudes towards online and mobile banking in China, Customer perceptions of e‐service quality in online shopping, Mining customer knowledge for exploring online group buying behavior, An empirical study of online shopping customer satisfaction in China: A holistic perspective, E-commerce in bangladesh-growth of virtual shopping malls, What makes a helpful online review? 28.12% of them are neither satisfied nor dissatisfied. Above all, secured payment is a significant concern in Bangladesh. 0000000016 00000 n Observing the popularity, foreign investors are coming to the Bangladeshi market, for example, recently Chinese giant Alibaba group bought daraz.com and bKash – a mobile payment system to operate in Bangladesh (Ovi, 2018). 0000011588 00000 n These findings confirm the study of Rastogi (2010) and Katawetawaraks and Wang (2011), where the online shoppers also preferred the online shopping for ease of use and products’ variety. To understand the consumer behavior of newly launched online shopping in Bangladesh, we have undertaken a descriptive study through a survey by forming a self-constructed questionnaire considering the research objective. The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them. Figure 6. 0000006902 00000 n A Google research paper titled “Research Insight: Emerging Trend as Bangladesh goes Digital” found that 22% of the countries total Internet users shop online and spend Tk 7594.10 annually on an average (Dhaka Tribune, 2015). Bangladesh University of Textiles . This study provides a foundation for the future researchers in studying the consumer behavior of Bangladeshi online shoppers. About 24.37% of them get information from friends and family members. The primary goal of a business is to offer product and services that best serve their consumer needs. 55.17% of 1–2 years’ experienced buyer do shopping occasionally, and 37.93% are a monthly online shopper. Most of the shoppers get the information primarily from Facebook advertisements which is pursued by friends and family by following their “word of mouth” communication. 0000021775 00000 n Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the LITERATURE REVIEW Consumer Behaviour Christopher (1989) studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. 0000040993 00000 n Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of Moreover, trust significantly related to customer purchase intentions. Introduction Online shopping is a method of e-commerce where consumers directly buy goods or services We use cookies to improve your website experience. From Figure 1, we can interpret that majority of the respondents were below 36 years old. ... consumers read online reviews "to determine whether a local business is a good ... Review of Literature: 1, Dr. Vipin Chand Rai2 1Research Scholar ,RDVV Jabalpur, INDIA 2. Interestingly, those trends are not limited only to Dhaka, the capital city, but semi-urban and to an extent, rural areas as well (Dhaka Tribune, 2015). One of the results also indicated that different types of online purchasers (i.e., trial, occasional, frequent and regular online buyers) have different appraisals of website design and website reliability/fulfillment. The online user typically starts by using email, social networking gradually moves on to browsing for news, information, entertainment, and finally, graduate to do shopping and conducting business online (Khan, 2014). 0000049175 00000 n (2012), where the online shoppers mostly prefer to pay through credit or debit cards. We also asked respondents if there is any disliking factor that impedes them from deciding doing online shopping. 0000019057 00000 n Customer Behaviour 2.2. Among the respondents, we found 62.5% were male, and 37.5% were female (see Table 6). Consumer behavior research identifies a general model of buying behavior that depicts the processes used by consumers in making a purchase decision (Vrender, 2016). 0000006060 00000 n Digital Shopping Behaviour-Key Facts ... the research will intend to provide the future of clothes hopping online and also the consumer behaviour towards online marketing strategy of clothing retailers. The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention 0000050296 00000 n 0000016752 00000 n If you continue browsing the site, you agree to the use of cookies on this website. Perceived risk is uncertainty that online consumers face when they cannot foresee the consequences of their purchase decisions (Schiffman, Kanuk and Kumar, 2010). Although different jurisdiction has different laws concerning consumer privacy and different level of enforcement still online shopping causes privacy concern, It is easy to compare the best price of an item online, but it is not so easy to identify the total cost (including additional fees, shipping, tax, etc.) SEM-PLS used to validate the proposed model, If someone has the specific list of shopping orders of what he wants to buy, he can buy instantly with just a few clicks of the mouse from a site and can move to some other important work. ��Yx6�9�e�����������zP������/. The second section describes the dominant, positivistic consumer perspectives. startxref 0 The growth rate of e-commerce was prolonged in Bangladesh from 2000 to 2008. Therefore, companies should design strategies and develop varieties of products to attract and retain online shopper. Respondents stated that privacy of personal information and security of financial transactions are their top concerns with using the Internet. As the consumer behavior changes, retailers will witness an increasing dependency on the online orders. com, Measuring the customer experience in online environments: A structural modeling approach, Alibaba buys out Daraz from rocket Internet, Identifying key factors affecting consumer purchase behavior in an online shopping context, A Study of Indian online consumers & their, Dynamics of consumers’ perception, demographic characteristics and consumers’ behavior towards selection of a restaurant: An exploratory study on Dhaka city consumers, Web-based shopping : Consumers ’ attitudes towards online shopping in New Zealand, International journal of retail & distribution management, Understanding online purchase intentions: Contributions from technology and trust perspectives, Online shopping and customer satisfaction in Malaysia, CellBazaar : Enabling m-Commerce in Bangladesh, Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. He believed that consumer behaviours are unpredictable and changing continuously changing; while trying to … To select an appropriate framework for assessing the consumer behaviors of online shoppers. Usually, they do not prefer to use their credit or debit card while shopping from online sites. It Although both government and private sectors have put in much efforts to prosper the virtual shopping platform, traditional store remains as the instinctive choice for majority of consumers. 2 Literature review and hypotheses 19 2.1 Understanding online purchasing behaviour of energy-related products 19 2.1.1 The Theory of Planned Behaviour 20 Attitude towards behaviour 21 Norms 21 Perceived control 21 2.1.2 The role of energy information 22 2.1.3 Marketing-mix elements 22 Additionally, website advertisement, friends and family members are the primary sources of online shopping information for the online consumer. Dan J Kim et. Consumer buy- ing behaviour in respect of online shopping was studied using different socio-economic variables. that explains how this perception affects their online-shopping behavior. 0000005456 00000 n This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. 5478 words (22 ... states that behavioral intentions formed through the attitude toward a behavior and subjective norms lead to actual behavior given the ... 2003). Figure 10. It Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. 0000045549 00000 n About 56.25% of the respondents know about online shopping from websites especially from different social media like Facebook, Twitter, Linkedin, Instagram, etc. �������������ע�ݑw�r\�ʱ�Cw�38dp�������˭����.�.B��PG�#���M�n�u�����������W�+��ٗ}}�}}�}}��Z��ݕ�ݕ������������������99�99�x��rhn�O����`|�q'�����B�[gޮ��n�z����a4q 0000010525 00000 n 0000003663 00000 n Figure 7. Many consumers want to avoid spam and telemarketing which could be from supplying contact information to an online merchant. After an extensive literature review, 100 relevant articles are identified. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. INTRODUCTION Internet is rapidly grasping the pace in modern communication landscape, technology and … As such, this study opted to avoid doubling the efforts of other researchers who have carried quantitative surveys in different mar… The effect of demographic characteristics like income, gender, occupation, education levels, a sector of employment is found to be statistically insignificant on both behaviors for products as well as services intention and purchase behavior in the online environment for products and services. About 11.88% of the interviewees preferred healthcare and fitness products and only 1.88% respondents prefer books (see Figure 7). 3.13% respondent pay by credit card and 5% through mobile banking. 0000014556 00000 n Abstract The Internet has developed into a new distribution channel and online ... literature on consumer behaviour and e-commerce. Price is a very crucial factor affecting the online shopping behaviour of the Millennials (Tan & Leby Lau, 2016). In Malaysia, information quality and purchase quality linked with the post-purchase quality are statistically significant in the case of customer satisfaction (Vegiayan, Ming, & Harun, 2013). @���h%�o0 ��h� Those are giving in the following table: Increasing diffusion of ICTs especially the Internet forcing the global business community to move towards e-business. Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. Accepted author version posted online: 31 Aug 2018. (2013) and Hoque et al. A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. Mahalaxmi K. R.1, Nagamanikandan P.2 1Assistant Professor, Department of Management Studies, 2Final Year MBA, Department of Management Studies, Anna University – BIT Campus, Trichy - 620024 Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. 5 Howick Place | London | SW1P 1WG. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. 45% of consumers said they to shop prefer e-commerc… The continuous investment of succeeding governments in the country’s ICT infrastructure to fulfill the vision of digital Bangladesh pulled down the Internet cost and spread the availability in each 492 Upazilas of Bangladesh. Among the female respondents, 45% dislike online shopping for lack of inability to touch and feel factor. 0000012819 00000 n Reasons for choosing online shopping. This findings also confirm the findings of Gong et al. Source: International Monetary Fund (Internetworldstats.com, 2015). 0–10,000 categories, 15.62% respondents’ monthly income was into Tk. <<0697AFC00945ED4F9A2D633822DD549E>]/Prev 81004>> 0000049773 00000 n The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. As, until now the online payment systems through credit card are not that much available, managers must maintain the cash on a delivery program to gain trust among the customers. Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. Factor for disliking online shopping. Factors that motivate customers to buy online include convenience, information, available products and service and cost and efficiency. It is a literature review ppt,Topic is " Consumer perception towards online shopping " Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. �C��R�!FG!�m�����̰�Fqy�*n�`~���yk�� /m�z�g�>�}���P巣IB2�.SƱ }u ���)��W;� Consumer perception towards online shopping 1. Figure 8 shows, among the male respondents, 42% like online shopping because of the home delivery facility, while about 29% male respondents said that it is easier to order for which they would like to shop online. 0000033664 00000 n It is worth noting that consumer buying behaviour is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).One of such studies of consumer buying behaviour has been conducte… For this study, we reviewed textbooks and research papers published. Inability to touch and feel the product or trust is still the primary disliking factor about online shopping, or we can say the primary barrier to online shopping which confirms the study of Chen and Barnes (2007), Heijden et al. ABSTRACT Indian retailing is at all time growth today. 0000038438 00000 n They want 24/7 customer service and well feedback, This study uses the Apriori algorithm as an association rules approach, and clustering analysis for data mining, which is implemented for mining customer knowledge among online group buying customers in Taiwan, The study shows the influence of social network on increased trust and intention to buy, The study was conducted on 237 respondents through online and paper questionnaires. 0000050145 00000 n online apparel shopping behavior. Consumer Behavior Research: A Literature Review Prof. Manisha Jagtap, Research Student Tilak Maharashtra Vidyapeeth, Pune, India Dr.Anand Deshmukh, ... 2011) have undertaken the study to know the buying motives of consumers and their behaviour towards two wheelers. Services directly from the increase and more efficient access to the fact that online payment Systems and Internet... 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